Understanding today’s eminent Shopping Cart abandonment rate.
January 27th, 2009Its 4am and Esteban -an online visitor- is already in your e-commerce electronics website surfing and learning about your products and prices and apparently he is still not confident enough to make the move and buy the item on the shopping cart because he has several questions about certain product features for the item he selected. What options does he have as potential customer? The truly and sadly fact is to abandon the Shopping Cart…
Statistics indicate that more than 60 percent of online shoppers abscond before completing an online transaction.
What’s going on? Is the “Buy Now” button disable?
Starting with the obvious; Esteban has selected an item. It’s in the cart. But now he needs to log in and fill out interminable forms or confront required fields for seemingly irrelevant personal data. Esteban does not understand what the procedure is and there are no instructions on site and the customer service telephone number is for office hours only.
If the item Esteban is buying is an impulse buy, by the time he gets through this maze, he will ask himself if he really, really need this particular item. Doubt sinks in as Esteban is getting shopping cart remorse and at the same time smelled the toast burning and the coffee buzz waning.
The fact is that Internet businesses are spending huge chunks of money to get traffic to their site, and hopefully induce visitors to buy — only to find that a significant portion abandon their shopping carts before the purchasing process is completed.
The fact is that Marketing Sherpa in a survey conducted among 1,100 emarketers found that the trend of shopping cart abandonment remained very high in 2006 for a 59.8 percent.
The fact is that there is no single trigger for the abandoned shopping cart phenomenon. Rather, there seem to be several impacted causes — many of them obvious.
Basically if Esteban has already selected the product but then he had these features questions, these important, lingering questions that needed to be answered, there’s nothing in the FAQ, not much on the Features page, but he really needs these questions answered, all he needs is someone to talk to; he needs a customer service communications window where he can obtain answers.
Most ecommerce sites are now opening Live Chat windows to help customers like Esteban on their “Buy Now” mission and reduce their Shopping Cart Abandonment Rate.
Having a Live Chat button on site allows you to interact with your web site visitors, and helps improve your sales and customer service.
Initiating a Customer Care Chat it’s by far the most effective action to take. Esteban will get answers right away and the company gets a sale. The chat can be initiated by the Esteban by clicking on the online support icon, or by the website operator, after monitoring the visitor’s footsteps. From that point, the way to a satisfied customer is short.
Chat247 by Nveevo is 24 hours a day service for websites to communicate with their visitors with a live person in multiple languages…
Are your customers a click away from a live chat?






