Archive for the ‘Industry Trends’ Category

Understanding today’s eminent Shopping Cart abandonment rate

Wednesday, July 9th, 2008


Its 4am and Kevin -an online visitor- is already at your e-commerce electronics website surfing and learning about your products and prices and apparently he is still not confident enough to make the move and buy the item on the shopping cart because he has several questions about certain product features for the item he selected. What options does he have as potential customer? The truly and sadly fact is to abandon the Shopping Cart…

 

‘‘Statistics indicate that more than 60 percent of online shoppers abscond before completing an online transaction…

 

What’s going on? Is the “Buy Now” button disable?

goodbye-aol-logo.jpgStarting with the obvious; Kevin has selected an item. It’s in the cart. But now he needs to log in and fill out interminable forms or confront required fields for seemingly irrelevant personal data. Kevin does not understand what the procedure is and there are no instructions on site and the customer service telephone number is for office hours only.

If the item Kevin is buying is an impulse buy, by the time he gets through this maze, he will ask himself if he really, really need this particular item. Doubt sinks in as Kevin is getting shopping cart remorse and at the same time smelled the toast burning and the coffee buzz waning.

* The fact is that Internet businesses are spending huge chunks of money to get traffic to their site, and hopefully induce visitors to buy — only to find that a significant portion abandon their shopping carts before the purchasing process is completed.

* The fact is that Marketing Sherpa in a survey conducted among 1,100 emarketers found that the trend of shopping cart abandonment remained very high in 2006 for a 59.8 percent.

* The fact is that there is no single trigger for the abandoned shopping cart phenomenon. Rather, there seem to be several impacted causes — many of them obvious.

Basically if Kevin has already selected the product but then he had these normal questions like anyone else, these important, lingering questions that needed to be answered, there’s nothing in the FAQ, not much on the Features page, but he really needs these questions answered, all he needs is someone to talk to; he needs a customer service communications window where he can obtain answers.

Most ecommerce sites are now opening Live Chat windows to help customers like Kevin on their “Buy Now” mission and reduce their Shopping Cart Abandonment Rate.

Having a Live Chat button on site allows you to interact with your web site visitors, and helps improve your sales and customer service.

Initiating a Customer Care Chat it’s by far the most effective action to take. Kevin will get answers right away and the company gets a sale. The chat can be initiated by the Kevin by clicking on the online support icon, or by the website operator, after monitoring the visitor’s footsteps. From that point, the way to a satisfied customer is short.

Chat247 by Nveevo is 24 hours a day service for websites to communicate with their visitors with a live person in multiple languages…

Are your customers a click away from a live chat?

 

First Company to offer Global Real Time Web Based 24 Hour Chat Operator Outsourcing

Wednesday, June 18th, 2008


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Nveevo is the first company to offer global real time web based 24 hours Chat Operator Outsourcing in English, Spanish and German to small, medium and enterprise companies around the globe. Nveevo, a leading US and Caribbean based live interactive data solutions outsourcing firm offers the world’s first real time service for 24 hour a day/365 day a year web chat operator outsourcing.

 

As a result, and in preparation for anticipated demand, Nveevo is being relocated to a new state-of-the-art facility located in Santo Domingo’s free trade zone, and will have a capacity of 600 operators for voice and data services combined.

 

“Living in a world that is constantly evolving and becoming more and more demanding, it’s necessary to look for new answers that make sense and increase effectiveness. This is exactly what Chat247 does best,” says Operations Manager Esteban Maldonado. The company plans to use their new facility and a plethora of new services to offer a new total outsourcing approach, using new mediums that other more traditional companies cannot or do not offer.

 

The company provides the service as a globally offered product from inception, using an approach that completely eliminates geographical barriers. When asked, the company’s Santo Domingo based Chairman, Hamlet Batista, furthered that “considering how important it is to stay in touch with your customers, regardless of language, time zone or preferred contact medium, we are very confident our Chat247 service will drastically help businesses of any size improve their bottom line while reducing costs.”

 

The pricing structure is scalable, having a low monthly fee based on the amount of chat coverage (time/minutes) the customer requires, with a minimal charge for completed chats which naturally varies by the volume. Thus larger customers pay more for more frequency due to higher traffic web sites, and smaller customers pay less, while each customer’s billing varies by the number of minutes per chats completed.

 

GlobalNveevo focuses in providing affordable service to the masses. There are tens of thousands of small to medium size companies utilizing on line chat for customer service and sales. We know the majority of them cannot service these chats 24 hours a day, or in multiple languages. Chat247 offers them an extremely cost affective way to provide the same live on line customer experience that the “big boys” offer.

 

Through customization and additional service tailored to each of our clients and their customers, we believe we can make their customer’s experience even better than their larger competitors offer, thus giving our clients a new competitive advantage never before possible. In the near future, we will begin offering Chat247 to enterprise customers with complex solutions sold by seat,”

 

Will Chat247 create a new sector in the online chat marketplace? Will more businesses opt for on line chat now that it requires less effort and more options to the customer? Led by Nveevo and Chat247, only time will tell…

 

Web Presence; Strong but not Effective -

Tuesday, May 6th, 2008


Financial Institutions, Law Firms, Realtors, Doctors, Pharmacies, Retailers and all service oriented businesses should take advantage of the massive reach of the Internet. Millions of users are logging on to the Web to compare various specialists and practitioners before they purchase products or services.

In today’s marketplace all businesses should have a professional strong and effective web image to interact with its costumers. Nowadays costumers expect to be able to find and communicate with a business online and if you don’t have web presence costumers will not be able to find you nor trust you.

Strong web presence can help you communicate useful information to your customers. Providing detailed information to a customer - whether they live in your neighborhood or in another part of the world - can make a big difference in the survival of your business. A carefully planned and fully optimized website can provide your business with repeat visitors, 24 hours a day and 7 days a week.

Effective web presence is not impossible. By taking a few precautions before you start and following a few basic rules you can avoid the pitfalls of other sites. Main and ultimate objective is “Increase in revenue and profits”, following these compelling principles:

        I. Increase the online search engine Presence, Ranking and # of Visitors.

      II. Improve the brand visibility and get the competitive advantage.

    III. Reduce the risk of being sidelined in the ever growing world of web.

Having strong web presence using proper marketing campaign doesn’t necessarily make your website effective. Here are four strong and effective ways to avoid loosing visitors or even worse, make them never come back…

FIND GLOBAL MARKET NICHES

The Internet is to-date the most cost effective way to trade worldwide. You can virtually produce countless and trustworthy consumers with the right targeted website marketing. The Rapidly growing number of consumers making purchases through the Internet is an important proof of it.

Don’t limit your business to your immediate local markets when the whole world may be your potential market or a particular niche. With the right tools in hand “Selling across the World is just like Selling across the Street”

IMPROVED CUSTOMER SERVICE

Can your company provide a 24/7 Customer Service Solution without hiring any additional employees? 

Businesses around the globe are starting to understand that their customers are better served when they can access information about their product or services immediately via their website rather than waiting for a mailed brochure or a return telephone call. In today’s fast-paced market, how quickly and conveniently customers can access the information or purchase the product is frequently the factor that determines who will win the sale. Information requests can be processed immediately via an online Chat Assistants solution that would provide answers to frequently asked questions on your website in real time.

BE OPEN FOR BUSINESS 24 HOURS A DAY

Always OpenAn online or e-commerce store never closes nor faces time zone barriers. GMT +/- it all represents the same outline; having a lead coming in from Budapest or the Caribbean at 2Am local time signifies a potential lead to be taken care of, one that could turn out to be a sale.

Having online presence is important but being online to your customers 24 hours a day with no work force to watch it could be a disaster. Your visitors won’t appreciate having to write offline forms to get the answer they needed at that precise moment when your staff was asleep at home. Online 24/7 Live Chat presence is an important standard to have so that you can interact with your visitors while they surf your page at any given time.

END POINT – PROFITABILITY

Show me the Money!!! A website increases your company’s profitability by limiting your sales workforce to do the closing rather than the introduction phase because there will be less time spent explaining product or service details to customers since such information would be available 24 hours a day on your website or even with Live Chat. It also saves costs by allowing your visitors to download Corporate and Product Brochures, Invoices, Programs, Plans and other important documents. Finally your website can also allow your online visitors, to have their email address added to your mailing list and at the end, sending an email to your entire email list can be done at virtually no cost.

Business-process outsourcing: Offshoring Vs. Nearshoring

Tuesday, January 22nd, 2008


Business-process outsourcing (BPO) is burgeoning as a cost effective alternative. Regardless of the size of the organization, outsourcing non-core services represents the opportunity to grow new business while shaving operational costs (payroll, training employee liabilities).

Offshore SolutionsWhile both off shoring and near shoring suppliers offer business-process outsourcing, off shoring tends to lack the underlining benefits that near shoring affords multilingual customer support in any time zone, remote administration, Pre-lead sales, transcribed communications delivered in real time, web site monitoring, tracking and analytics, advanced technological capabilities and many more features…

Longevity

Dissimilar to the short-term benefits associated with off shoring, near shoring companies are more apt to provide value on a long-term basis. The business-process outsourcing company has a reputation for driving long-term growth. Unlike the offshore outsourcing company that goes through the motions of providing customer service, Nveevo takes support further by offering a the next generation of live chat software and a host of other benefits:

Flexible, custom-fit processes (branding, customized support), comprehensive business-process outsourcing (BPO) solutions (lead capture, sales support and technical support) and customer service excellence (surveys, market research and web analytics)

Learn more about business-process outsourcing